The brand needed to quickly build a substantial, high-value subscriber base, which required maximizing their Average Transaction Value (ATV) or Average Cart Yield and optimizing their acquisition strategy.
The brand leveraged Phoenix's VIP Membership Portal and white-glove service to achieve their ambitious goals. The VIP Membership Portal enabled them to cultivate a loyal subscriber base by providing exclusive access to premium content, special offers, and a dedicated community space. Simultaneously, Phoenix's white-glove service provided expert, hands-on support and guidance throughout the setup, launch, and scaling process, ensuring a smooth and efficient operation.
The combination of an exclusive membership experience and dedicated support proved to be a winning formula. The VIP Membership Portal, combined with expert guidance through white-glove service, played a crucial role in achieving a 15% upsell rate and driving significant subscription revenue. This strategy, powered by Phoenix, resulted in the rapid growth of a $450,000/month MRR business within just 30 days and over $1.7 million in total revenue during the first month.
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