This retailer targeted a premium audience with a higher AOV, presenting a challenge in converting these customers to a recurring subscription model.
The retailer partnered with Phoenix and leveraged their white-glove services and Phoenix Payments. Phoenix's dedicated support team provided expert guidance and assistance throughout the onboarding and implementation process, ensuring a smooth transition to the subscription model. This personalized support, combined with Phoenix Payments’ optimized payment processing for high-AOV transactions, was crucial in achieving a high conversion rate.
Within the first 30 days, they acquired 250+ subscribers per day, demonstrating the effectiveness of Phoenix's platform in converting high-AOV customers. The 10% upsell take rate further confirms the successful implementation of targeted upselling strategies within the Phoenix Payment. This combination of subscriber growth and upsell conversions resulted in over $24,000 in total revenue during their first month.
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